Campaign Case Study
The Wellness Date Night that filled a studio's evenings with 238 confirmed couples
How a boutique wellness studio turned quiet evening hours into a nine-month stream of new customers — on roughly $1,400 a month in ad spend.
See If Your Studio Qualifies$6.68
Cost per lead
1,927
Leads in 9 months
375
Couples requested a date night
238
Confirmed bookings
$27
Cost per confirmed guest
The campaign
A two-person Wellness Date Night built for couples to experience a studio's best services together in one evening visit. It ran on Meta with a dedicated funnel, automated follow-up, and live appointment setters working every lead seven days a week. The whole system was engineered around one outcome: new couples walking in together during the hours a studio needs to fill.
It's not a discount
It sells a night out, not a treatment — so it reaches people who never considered a studio visit for themselves.
Two customers per booking
Every date night brings a couple through the door, not a single guest.
It fills your quiet hours
Evenings and weekends — the exact times a studio normally sits empty.
Month by month
| Month | Ad spend | Leads | Cost / lead | Requests | Confirmed |
|---|---|---|---|---|---|
| Oct 2025 | $1,230 | 338 | $3.64 | 44 | 25 |
| Nov 2025 | $1,500 | 191 | $7.85 | 47 | 22 |
| Dec 2025 | $1,549 | 179 | $8.65 | 45 | 27 |
| Jan 2026 | $1,543 | 268 | $5.76 | 71 | 46 |
| Feb 2026 | $1,398 | 256 | $5.46 | 51 | 32 |
| Mar 2026 | $1,382 | 171 | $8.08 | 39 | 27 |
| Apr 2026 | $1,483 | 160 | $9.27 | 31 | 14 |
| May 2026 | $1,280 | 104 | $12.31 | 12 | 12 |
| Jun 2026 | $1,504 | 259 | $5.81 | 32 | 30 |
| Jul 2026 | $0 | 1 | — | 3 | 3 |
| Total | $12,868 | 1,927 | $6.68 | 375 | 238 |
January and February are the season — 46 couples confirmed in January alone, with Valentine's demand carrying February. A studio launching this in the fall builds through three months straight into the strongest window of the year.
The math a studio owner actually cares about
238 confirmed couples at the $89 offer price is $21,182 in confirmed front-end value against $12,868 in ad spend. The offer covers 1.6× the marketing before a single upgrade, package, or membership is even mentioned. That's 476 individual people confirmed to walk through the door — most of them brand-new faces — at about $27 per person.
Why this matters for you
Here's the honest part, and why it matters for you. This studio had two things working against it. It had no packages and no memberships to sell into — every date night was a one-time visit with nothing behind it. And it had no one working the request list: 375 couples raised their hands, and 137 of those were never confirmed. Even with both hands tied, the campaign covered its own cost on the front-end offer alone.
That's exactly the point. In a studio built to convert a great first visit into a package or membership — with someone who actually confirms the requests coming in — this isn't a break-even top-of-funnel play. It's 40 couples a month raising their hands, 25 or more confirmed and walking in together, relaxed and on a date, experiencing your best services side by side, in front of a team trained to invite them back. The front end covers the ads. The back end is where it compounds.
Who we run this with
We'd rather run it nowhere than somewhere it can't win.
- You run a full-service studio with multiple experiences (cryo, red light, sauna, and more) — not a single-service shop.
- You have packages or memberships to sell into, or you're ready to build them.
- You have evening and weekend hours you'd like to fill.
- You (or your team) can host and confirm requests fast — or you'll let our setters run it for you.
- You can invest around $1,400 a month in ad spend to run it properly.
- You're open to being the only studio we run this with in your market.
If that sounds like your studio, the funnel, the follow-up automation, the live setter coverage, and the ad system behind these numbers already exist. We install the machine; you host the dates and sell the memberships.
Apply
See if your studio qualifies.
Tell us about your studio. If it's a fit, we'll reach out to walk you through what running this in your market looks like. We take one studio per market, so we'll be straight with you either way.
Methodology: ad spend and lead counts from Meta ad account records, October 2025 through July 2026. Requests are unique contacts with any booking on the campaign's dedicated calendar in the window; internal test bookings excluded. Confirmed front-end value is confirmed couples multiplied by the $89 offer price; attendance and in-store purchases beyond deposits were not tracked by this client and are not claimed. Client identity available on request.