Star Goop Marketing — Book Your Discovery Call
Women-Built · System-Driven · Growth-Obsessed
Built for Med Spas · Cryo Studios · Head Spas · Body Contouring · Wellness Centers

Stop Chasing Leads. Start Building a
Revenue Machine.

You got into this business to help people — not to chase leads, babysit ad campaigns, or wonder where your next client is coming from. Star Goop builds the full growth system behind your business so you can work ON it, not IN it.

28.68%
Avg Lead-to-Booking Rate
88%
Client Retention Rate
90
Day Partnership Minimum
✦ Trusted by beauty & wellness businesses across the US
Book Your Free 15-Min Discovery Call
Pick a time that works for you — we'll take it from there.

🔒 Your info is never shared or sold. Your success is our success. Always.

What We Build

Not Just Ads. The Entire Growth Ecosystem.

Every service is engineered to work together — one interconnected system that compounds your revenue over time.

01
📣
Paid Advertising Management
Meta & Google Ads managed inside your own ad accounts. Full transparency. Aggressive testing. Offers built to convert.
02
🤖
AI + Human Appointment Setting
AI handles inbound instantly. Human setters call, qualify, and confirm. Your calendar fills while you focus on clients.
03
🔁
Lead Nurturing Systems
SMS, email, and DM automation that follows up 24/7 so zero leads slip through the cracks.
04
⚙️
GHL Infrastructure Builds
Complete CRM builds, pipelines, workflows, and dashboards inside GoHighLevel — fully built for your business.
05
💡
Offer Creation & Campaign Strategy
We engineer offers your market can't ignore — then build campaigns around them that drive action immediately.
06
⭐
Reputation Management
Automated review collection, monitoring, and response systems that build trust and dominate your local market.
07
💰
Retargeting & Revenue Maximization
Database reactivation, retargeting campaigns, and upsell sequences that squeeze maximum revenue from every lead.
RESULT
📈
Predictable, Scalable Revenue
All seven pillars working as one ecosystem — the machine behind consistent, compounding growth.
Why Star Goop

We Don't Run Ads. We Build Infrastructure.

Most agencies hand you leads and disappear. We build the complete system that converts them.

01
🎯

Paid Traffic That Actually Converts

Every ad account is yours. Every campaign is engineered around your offer, your market, and your ideal client — not a recycled template.

Meta Ads Google Ads Retargeting Offer Engineering
02
🤖

AI + Human Hybrid Appointment Setting

AI responds instantly. Humans close. Leads are qualified, nurtured via SMS and DM automation 24/7, then confirmed directly into your calendar.

AI Inbound Human Setters SMS Automation CRM Pipelines
03
🏗️

System-Driven Backend Infrastructure

GoHighLevel builds, automation workflows, nurture sequences, database monetization, and reporting dashboards — measurable, operational, scalable.

GHL Builds Automations Dashboards Revenue Systems
Who We Serve

Built for Aesthetic Wellness Operators.

If you run a high-touch wellness or aesthetic business and you're serious about scaling — you're exactly who we built this for.

💆
Med Spas & Aesthetic Clinics
🧊
Cryotherapy Studios
✨
Body Contouring Clinics
💇
Head Spa & Specialty Studios
🌿
Wellness & Recovery Centers
⚡
Laser Hair Removal Providers
Ideal Partner Profile

We Work With Operators,
Not Dabblers.

We're not for everyone — and that's intentional. We're built for hands-on business owners who are great at what they do and ready to stop doing everything else.

  • Generating at least $15k/month in current revenue
  • A team already in place to handle increased volume
  • Ready to commit to a 90-day partnership minimum
  • Wants compounding long-term growth, not one-off promos
  • Serious about scaling — not just "testing things out"
🤝
Not Just an Agency. Your Partner.

When you work with Star Goop Marketing, we become fully invested in your growth. We treat your business like it's our own — always available, always evolving, always in your corner.

How It Works

From Discovery Call to Full System Launch.

We move fast and we build everything. Here's exactly what happens after you book.

Before Star Goop
✗ Inconsistent leads, inconsistent revenue
✗ Agencies that don't care about your results
✗ Working IN your business instead of ON it
✗ Wondering where the next client is coming from
✗ No systems. No predictability. No time.
After Star Goop
✓ Fully booked calendar running on autopilot
✓ A partner who treats your business like their own
✓ Finally working ON your business, not IN it
✓ Systems that grow with your business
✓ Focused on your clients — not your marketing
Your First 30 Days & Beyond
Day 1
Discovery Call
15 minutes to understand your business, goals, and market. We figure out if we're a fit — and if we are, we get to work immediately.
Days 1–7
Foundation Build
We collect your brand assets, submit A2P verification for SMS, build out your custom landing pages, establish your knowledge base, and create SOPs built specifically around your business — not a template.
Days 7–14
System Launch
Custom ad campaigns go live using your organic content. AI appointment setters are deployed. Your CRM, automations, and integrations are fully connected and quality-checked. First leads start flowing in.
Week 2+
Optimize & Scale
We monitor your ROAS daily, implement your feedback, and proactively optimize every part of your system. You always know exactly where your money is going and what's working — full transparency, every call.
Client Wins

Real Clients. Real Results.

Video Testimonials
What Clients Are Saying
"

Working with StarGoop over the past few years has been a total game changer for my business. Their lead generating ads paired with appointment setting have helped us stay consistently booked with high quality, aligned clients. They truly understand my business and goals, which makes the growth feel intentional and sustainable.

A
Ashley Batlles
Beauty Batlles Lounge · Chicopee, MA
★★★★★
"

You can't go wrong with hiring StarGoop and their amazing team. They provide all the necessary guidance and tools for success, making the process clear and manageable. This company has truly changed the game for me. My small business is now thriving in an area where money was tight.

B
Brittany Harmon
Google Review
★★★★★
"

Great start to our first week, you guys are great! Within just one week of launching ads, we recouped our full marketing investment.

T
Tom Polakow
CryoPure Spa
★★★★★
⚡ Quick Win

"You scheduled 5 appointments for me yesterday! Thank you for letting me love my business again. You've allowed me to get back to doing why I started my business to begin with!"

— Saundra · Savvi Sculpting
🔥 +218% ROI After ONE Day

"Y'all are CRUSHING it!!! Sold a $3,500 and a $6,200 package today. Thanks to you and Dane!!"

— Jenna · Revenge Body
⚡ 4 Days After Launch

"Way to go team!!! We launched 4 days ago and I sold my first package of 5 sessions today."

— E · Ellasana Wellness
Client Wins

What Happens When You Have the Right Partner.

Every number below belongs to a real client. Every system behind it was built by us.

🔥 $3,500 package sold day 1 🔥 $6,200 package closed same day 🔥 5 appointments booked in week 1 🔥 Full investment recouped in 7 days 🔥 23.56% book-to-upsell rate 🔥 $250K showed & upsold in 4 months 🔥 1,002 confirmed appointments in 4 months 🔥 88% client retention rate 🔥 $333K total revenue in 4 months 🔥 3,958 leads generated in 4 months 🔥 $3,500 package sold day 1 🔥 $6,200 package closed same day 🔥 5 appointments booked in week 1 🔥 Full investment recouped in 7 days 🔥 23.56% book-to-upsell rate 🔥 $250K showed & upsold in 4 months 🔥 1,002 confirmed appointments in 4 months 🔥 88% client retention rate 🔥 $333K total revenue in 4 months 🔥 3,958 leads generated in 4 months
✦ We treat your business like it's our own. ✦ Always available. Always evolving. Always in your corner. ✦ Not an agency. A growth partner. ✦ Cutting edge systems. Built for your success. ✦ We treat your business like it's our own. ✦ Always available. Always evolving. Always in your corner. ✦ Not an agency. A growth partner. ✦ Cutting edge systems. Built for your success.
FAQ

Questions We Get All the Time.

No fluff. Just straight answers.

How long until I see results?
+

Results happen as soon as ads go live. The first 1–2 weeks involve a lot of collaboration — adjusting campaigns, AI agents, and workflows to dial everything in. But clients typically get their first bookings within 1–2 days of launch.

Am I going to have to do a lot of work for this?
+

No — that's the whole point. We've built this to buy back your time. You'll need to provide some assets upfront and be ready to start doing what you love again. We handle everything else. Collaboration helps us make optimizations along the way, but the heavy lifting? That's on us.

Can your system integrate with mine?
+

Yes! We integrate with most booking softwares including:

Vagaro Mindbody Boulevard Google Calendar Calendly Square + More via Webhooks & Zaps

And as your partner in marketing, we set up all integrations for you — so your process is streamlined from day one.

What's the investment?
+

Pricing ranges from $599/mo to $2,500/mo depending on what your business actually needs. We don't believe in one-size-fits-all packages — your investment is scoped to your goals and market. Book a call and we'll walk you through exactly what makes sense for you.

What kind of ROI should I expect?
+

Great question — and one we love to answer with real numbers. If you'd like to know your projected ROI, let's go through our ROI calculator together. Book a discovery call and we'll walk through it with you so you can see exactly what to expect before you commit to anything.

What makes Star Goop different from other agencies?
+

Most agencies hand you a lead and call it a win. We don't. We build the entire system behind your growth — from the ad that grabs attention, to the AI agent that responds instantly, to the human setter that books the appointment, to the CRM that tracks every dollar.

And unlike most agencies, we don't believe in copy-paste strategies. Every system we build is engineered around your brand, your services, and your market. That's not something most agencies can say.

Meet the Team

The People Behind Your Growth.

When you work with Star Goop, you're not handed off to a junior account manager. You work with us.

Hale McCormick
Hale McCormick
Founder & CEO

Hale McCormick was handed an opportunity to build something from the ground up — and she ran with it.

What started as a chance quickly became a mission: build an agency that actually cares about who it works with. No copy-paste strategies. No one-size-fits-all playbooks. Every client gets a system built around their brand, their market, and their goals.

That belief is baked into everything Star Goop does — right down to treating every client like they're our only one.

$5K→$370K
Client Revenue Growth
Real client. Real numbers.
Built For You
100% Custom Strategy
Every system engineered around your brand, market, and goals.
88%
Client Retention Rate
Clients don't just get results — they stay.

Dane DeMatteo joined Star Goop two years in — and helped rebuild it from the ground up.

As the engine behind Star Goop's technical operations, Dane leads everything from AI implementation and appointment setting to CRM architecture and system builds. If there's a smarter, faster, more efficient way to get results for clients, Dane's already building it.

She works directly with clients to strategize their infrastructure design and identify system improvements — then builds the exact machine needed to execute it. Her ideas don't just improve the product — they define it.

50+
Custom AI Agents & Workflows
Built for laser, cryo, head spa, sauna, IV, combined offers and more.
Full Clarity
Every Call
Clients always know exactly where their money is going and how we're fixing it.
23.56%
Book-to-Upsell Rate
Leads that don't just show up — they spend more.
Dane DeMatteo
Dane DeMatteo
Co-Owner & Head of Technical Growth
Ready to Stop Chasing Leads
and Start Building?

Book your free 15-minute discovery call and find out exactly how we'd build your growth machine — so you can get back to doing what you love.

Book Your Free Discovery Call

No pressure. No pitch decks. Just a real conversation about your growth.

📅 Book Your Free Call →