About Us
Women-built. Results-driven.
Star Goop Marketing is a performance marketing agency built specifically for wellness businesses. We run ads, set appointments, and build the systems that turn leads into loyal clients — and we've been doing it long enough to have real proof.
Why we exist
Most marketing agencies claim to work with everyone. That's a red flag. Generalists don't know your buyer, your offer, or what makes someone book a cryo session versus a med spa treatment.
Star Goop was built to fix that. We focus exclusively on wellness businesses — med spas, cryotherapy studios, body contouring clinics, head spas, and recovery centers. That specialization means we bring proven frameworks, not guesswork, to every client we take on.
Our founders built this agency because they saw too many wellness business owners burning money on agencies that didn't understand their market. Star Goop is the alternative: a tight team that knows this space inside out, moves fast, and stays accountable to real results.
Women-built from day one
Star Goop was founded by women and built to prove that performance marketing doesn't need to be loud, bro-y, or full of empty promises. It just needs to work.
Wellness is our only niche
We don't work with e-commerce brands, coaches, or random businesses. We work exclusively with med spas, cryo studios, and wellness businesses — and that focus makes us better at it.
Results over relationships
We love our clients. But they stay because of results, not because we're nice. If something isn't working, we say so and we fix it.
Systems over hustle
We build marketing infrastructure that works while you sleep — automations, nurture sequences, and CRM pipelines that run 24/7 without manual effort.
The Team
The people behind your results
Hale
Co-Founder
Hale leads strategy and client growth at Star Goop Marketing. With deep expertise in paid advertising and wellness business marketing, she helps clients build systems that produce consistent, scalable results.
Dane
Co-Owner
Dane is the visionary behind Star Goop's technology and infrastructure. She oversees the systems that power our CRM, lead nurturing, reporting, and overall operations—building the foundation that allows our team and clients to operate at scale. Her ability to see the bigger picture and turn ideas into functional, high-performing systems is a driving force behind Star Goop.
Mashood
Operations
Mashood works behind the scenes to bridge Star Goop's technology with our clients' results — ensuring automations, funnels, integrations, and CRM systems are built, optimized, and ready to perform. He plays a key role in making sure every client's tech is properly set up and launch-ready.
Emma
Appointment Setter
Emma works the front lines of lead conversion — following up fast, qualifying prospects, and getting them booked. She's a core part of why Star Goop clients see industry-leading lead-to-booking rates.
Oliver
Appointment Setter
Oliver handles lead outreach and appointment setting across multiple client accounts, keeping pipelines moving 7 days a week so no lead goes cold.
Scott
Media Buyer
Scott is Star Goop's media buyer, bringing 25 years of experience to campaign build, strategy, and ad management. He architects the paid advertising behind every client's lead flow and optimizes it relentlessly — keeping cost per result down and booked appointments up.
Work with us
We're selective about who we take on. Book a strategy call and let's see if we're the right fit for your business.