Campaign Case Study · Med Spa · North Carolina
A $249 HIFU offer that booked 78 appointments and returned 3.6× on ad spend in 21 days
How a North Carolina med spa filled its calendar with a HIFU skin-tightening intro campaign that nearly paid for itself on deposits alone — with most of the appointments still ahead of it.
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Cost per lead
78
Booked appointments (deposits collected)
38.4%
Lead-to-booking rate
$11,974
Revenue realized so far
3.6×
Return on ad spend (realized)
The campaign
A HIFU skin-tightening intro offer built to get new clients in the door fast: a $249 intro treatment with a $29 deposit to secure the booking. It runs on Meta with a dedicated funnel, automated follow-up, and live appointment setters. It has been live 21 days and is still running.
A real reason to book now
An accessible intro price on a high-value treatment gets brand-new faces through the door instead of just browsing.
Deposits protect the calendar
A small deposit filters out tire-kickers and covers most of the ad cost before anyone even walks in.
HIFU sells in packages
The intro visit is the doorway. The real value is the package a trained team sells at that first appointment.
The math a med spa owner actually cares about
Across 21 days the campaign booked 78 appointments with deposits collected, at a 38.4% lead-to-booking rate. The $29 deposits alone brought in $2,262 — recouping 68% of the $3,309 ad spend before a single treatment was performed.
Of those 78 appointments, 22 have been held so far, with just one no-show — roughly a 96% show rate. Those 22 visits have already produced $11,974 in revenue: 3.6× the entire ad spend, from barely a quarter of the bookings. With HIFU packages averaging around $2,000 and 56 appointments still to be seen, the return is only climbing.
Why this matters for you
Here's the part that matters for you. This is 21 days in, still live, with three-quarters of the booked appointments still ahead. The front end — the intro offer and the deposits — nearly covers the ads on its own. The back end, where your team turns a first visit into a package or membership, is where it compounds. We install the system that fills the calendar; your technicians turn those first visits into recurring revenue.
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Get My Free AuditMethodology: ad spend and lead counts from the client's Meta ad account over the campaign's first 21 days. Booked appointments are confirmed bookings with deposits collected. Revenue reflects the 22 appointments held to date as reported by the client; the remaining 56 booked appointments had not yet occurred at the time of publishing and are not included in the revenue figure. Client identity available on request.