Retargeting & Database Reactivation
Revenue Hidden in Your List
Your existing lead database and past clients are your most valuable asset. We run retargeting campaigns and database reactivation sequences to convert people who already know you but never booked — or haven't been back.
The problem
Most businesses obsess over new leads while ignoring the goldmine they already have: past leads who never booked and clients who haven't returned. That warm audience is the cheapest revenue available — and it's sitting untouched.
What's included
- Warm audience retargeting on Meta
- Past lead reactivation via SMS and email
- Win-back campaigns for lapsed clients
- Segmented offers by lead age and behavior
- Typically the lowest CPL of any campaign type
How it works
Segment your list
We segment your database by lead age, behavior, and client history to find the best opportunities.
Match the offer
We craft offers tailored to each segment — a different message for a lapsed client than a cold lead.
Reactivate
We run retargeting ads and SMS/email reactivation sequences to bring those people back.
Book & measure
Reactivated leads flow into your booking system, and we track the revenue recovered.
What Sets Us Apart
The cheapest revenue you're already sitting on
Everyone fights over cold traffic while the warmest audience — the leads and past clients already in your database — goes ignored. Because these people already know your brand, reactivating them converts at a fraction of the cost of new leads. It's typically the lowest cost per lead of any campaign we run.
- Converts people who already know and trust your brand
- Typically the lowest cost per lead of any campaign type
- Segmented offers by lead age and client history
Why Star Goop
Reactivation is the fastest, cheapest revenue most wellness businesses are ignoring. We turn the contacts already sitting in your database into booked appointments — usually at the lowest cost per lead of any campaign we run.
Common questions
What is database reactivation?
It's running targeted campaigns to past leads and lapsed clients already in your database — people who know you but never booked or haven't returned — to bring them back as appointments.
Why is it so cost-effective?
These people already know your brand, so they convert at a far lower cost than cold traffic. It's typically the lowest cost per lead of any campaign type.
How big does my list need to be?
Even a modest list of past leads and clients can produce booked appointments. We'll review your database and tell you what's realistic.
Ready to get started?
Book a free strategy call and we'll show you exactly how retargeting & database reactivation would work for your business.