Campaign Case Study · Med Spa · West Virginia

A $99 CryoSlimming offer that filled a med spa's new location before it opened

How a West Virginia med spa launching its second location booked a full schedule in 12 days — and earned back its entire ad spend on opening day.

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$3.62

Cost per lead

Booked appointments (deposits collected)

45.9%

Lead-to-booking rate

$7.89

Cost per booked appointment

~$6K

Owner-reported upsells, opening day

The campaign

A $99 CryoSlimming intro offer with a $29 deposit to secure the booking, built to fill a brand-new location before opening day. It runs on Meta with a dedicated funnel, automated follow-up, and live appointment setters. It launched 12 days ago; the second location opened six days later — with a full schedule waiting.

A launch-day full calendar

An accessible intro offer books the schedule before the doors open, so a new location starts busy instead of empty.

Deposits that beat the ad spend

A small deposit filters out no-shows and, here, brought in nearly four times the entire ad budget before a single treatment.

CryoSlimming sells in series

The $99 intro is the doorway. The real value is the package a trained team sells at that first visit.

The math a med spa owner actually cares about

In 12 days, on just $536 in ad spend, the campaign generated 148 leads at a $3.62 cost per lead and booked 68 appointments with deposits collected — a 45.9% lead-to-booking rate and a $7.89 cost per booked appointment.

The $29 deposits alone brought in $1,972 — roughly 3.7× the entire ad spend, before a single treatment was performed. Then the location opened. On opening day, the owner reported earning back her full marketing and ad spend and doing around $6,000 in upsells — in a single day.

Why this matters for you

Here's why it matters for you. This is what it looks like to open a location with the calendar already full. The front end — the intro offer and the deposits — more than covers the ads on its own. The back end, where your team turns a first visit into a package or membership, is where it compounds. We install the system that fills the schedule; your technicians turn those first visits into recurring revenue.

Opening a location, or filling a slow one?

We build the ads, the follow-up, and the system behind results like this. Get a free audit and we'll show you what's realistic for your med spa.

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Methodology: ad spend and lead counts from the client's Meta ad account over the campaign's first 12 days. Booked appointments are confirmed bookings with deposits collected. Opening-day revenue and the approximately $6,000 in upsells are reported by the client for a single day and were not independently tracked; full-campaign ROI was not yet available at the time of publishing. Client identity available on request.