The Blog
Marketing insights that actually apply
No generic marketing fluff. Just practical advice for med spas, cryo studios, and wellness businesses — from a team that works in this space every day.
How Much Do Med Spa Google Ads Cost in 2026?
A straight answer on what med spas actually pay for Google Ads in 2026, what drives the cost up or down, and how to know if you're overpaying.
SMS vs. Email for Wellness Lead Nurture (And the Compliance Rules You Can't Ignore)
SMS and email do different jobs in a wellness nurture system. Here's when to use each, how to combine them, and the consent rules that keep you out of trouble.
The Med Spa Marketing Funnel, Explained Start to Finish
Most med spa marketing problems are really one broken stage in the funnel. Here's the full path from ad to repeat client, and where it usually breaks.
How Much Should a Med Spa Spend on Marketing? A Realistic Budget Breakdown
There's no magic number, but there is a sensible way to set a med spa marketing budget. Here's how to think about spend, splits, and what to expect back.
Google Ads vs. Meta Ads for Med Spas: Which to Run and When
Most med spas pick one platform and hope for the best. Here's how Google and Meta actually differ for med spas, and how to split budget between them.
Why Most Med Spa Facebook Ads Fail (And What to Do Instead)
The majority of med spa owners running Facebook ads are making the same 3 mistakes. Here's what they are and exactly how to fix them.
The Real ROI of In-House Appointment Setting for Wellness Businesses
Speed-to-lead is the single biggest lever most wellness businesses aren't pulling. Here's what the data says and how to fix your follow-up.
GoHighLevel Setup Guide for Med Spas: What to Build First
GHL is powerful but overwhelming out of the box. Here's the exact order we build client accounts — and why each step matters.
The Cryotherapy Studio Marketing Playbook
Cryo has a unique buyer journey. Here's how to craft offers, run ads, and set appointments that actually convert in the cryo market.
How to Reactivate Your Dead Lead Database in 30 Days
Your existing lead list is the most underutilized asset in your business. Here's the exact sequence we run for clients to wake it back up.
Offer Strategy for Body Contouring Clinics: What Converts in 2026
The body contouring market is competitive. The businesses winning are doing one thing differently with their offer structure — here's what it is.
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