Pricing
Simple pricing, no sticker shock.
Two costs, kept separate so you always know where your money goes: your ad spend, and our flat monthly fee. No percentage of your spend, no hidden add-ons, no surprises on the call.
1. Your ad spend
Paid to Meta through your own ad accounts, so you keep the data and the audiences. Minimum $1,500 a month. (Google Ads are available as an add-on if you want them.)
2. Our fee
A flat monthly rate to run everything. Most clients start with a one-time setup fee from $2,000, scoped to how built-out your systems already are.
Ads Only
+ your ad spend, paid directly to Meta (from $1,500/mo, never to us)
Meta ad management done right. Best for spas with a team that already closes leads fast.
- Meta (Facebook & Instagram) ad strategy, creative, and copy
- Full campaign build and audience targeting
- Daily optimization and clear reporting
- Runs inside your own ad account, so you keep the data
3-month commitment. You handle follow-up and booking. Not covered by the 20-appointment guarantee. Upgrade to appointment setting at any time.
Full Growth System
+ your ad spend, paid directly to Meta (from $1,500/mo, never to us)
Everything that actually fills your calendar. Where your fee lands in the range depends on your offer and ad spend.
- Meta ad strategy, creative, and daily management
- AI and human appointment setting, 7 days a week
- Lead nurture across SMS, email, and DM
- Full GoHighLevel CRM build and automations
- Offer creation and campaign strategy
- Google Ads available as an add-on
20 booked appointments in your first 30 days, or you pay no management fee until we hit 20. Requires $1,500 a month minimum ad spend.
One-time setup from $2,000, scoped to your current systems.
Website + SEO
Not running ads yet? Start with the foundation.
A site built to convert and an SEO engine that gets you found. The groundwork that makes your ads and your Google ranking actually work. Available on its own or alongside any ad plan.
Website Build
A conversion-built site, not a template. Final price depends on page count and scope.
- Fast, conversion-built site on the same stack as this one
- Booking baked in, plus lead capture that feeds your CRM
- On-page SEO and schema markup from day one
- Mobile-first, built to turn visitors into booked consults
SEO
Ongoing search and AI visibility so new clients find you without paying for every click.
- Local SEO and Google Business Profile optimization
- Ongoing content and blog cadence
- Internal linking and technical SEO
- GEO: show up in ChatGPT and AI search, not just Google
Bundle them: website build from $3,500, then SEO from $1,000 a month.
Want to see what that investment returns?
Plug in your numbers and see the booked appointments and revenue a campaign could produce for your studio.
FAQ
Pricing questions
How much does med spa marketing cost with Star Goop?
Two plans. Ads Only is $1,250 a month for Meta ad management. The Full Growth System runs $2,000 to $3,500 a month and adds appointment setting, lead nurture, and your full GoHighLevel build. Both are separate from your ad spend, which has a $1,500 monthly minimum and runs through your own accounts. Google Ads are available as an add-on, and most clients also pay a one-time setup fee starting at $2,000.
Why is ad spend separate from your fee?
Your ad spend is paid directly to Meta through your own ad account, so you own the data, the audiences, and the history. Our fee is what you pay Star Goop to run everything. Keeping them separate means you always know exactly what goes to the platform and what goes to us. We never take a percentage of your ad spend.
What does the setup fee cover?
The one-time setup fee starts at $2,000 and covers building the system behind your ads: your GoHighLevel CRM, pipelines, automations, follow-up sequences, booking calendars, and offer setup. The exact amount depends on how built-out your systems already are.
Is there a contract or commitment?
Ads Only has a 3-month commitment. You can upgrade to the Full Growth System at any time. The Full Growth System is built around the 30-day guarantee, so the first month proves the results before anything else.
What does the 20-appointment guarantee require?
The guarantee comes with the Full Growth System. If we do not book 20 appointments in your first 30 days of ads running, you pay no management fee until we do. It requires a minimum ad spend of $1,500 a month, run through your own ad accounts.
Can I start with ads only and upgrade later?
Yes. Many clients start with Ads Only to get their campaigns live, then upgrade to the Full Growth System when they want us handling the follow-up and booking too. You can upgrade at any time.
Do you build websites and do SEO?
Yes. A conversion-built website starts at $3,500 as a one-time project, with the final price based on page count and scope. Ongoing SEO, which covers local search, content, technical SEO, and AI search visibility, starts at $1,000 a month. You can take either on its own or bundle them, and they work alongside any ad plan.
Not sure which plan fits?
Book a free strategy call. We will look at your current marketing, your offer, and your goals, then tell you exactly which plan makes sense and what to expect.