Paid Advertising Management
Meta & Google Ads
We manage your ad spend across Meta (Facebook & Instagram) and Google — from strategy and creative to daily optimization. Every campaign is built around one goal: booked appointments, not vanity metrics.
The problem
Boosting posts and guessing at targeting burns budget fast. Most wellness businesses run ads with no real offer, no creative testing, and no system to follow up with the leads that come in — so clicks never turn into booked appointments.
What's included
- Full campaign strategy and offer development
- Ad creative: copy, image, and video
- Audience research and targeting
- Daily monitoring and optimization
- Transparent reporting with real numbers
How it works
Strategy & offer
We map your offer, audience, and goals before a single dollar is spent.
Build & launch
We create the ad creative and campaign structure, then launch across Meta and Google.
Optimize daily
We monitor performance every day, cutting what doesn't work and scaling what does.
Report transparently
You see real numbers: leads, cost per lead, and booked appointments — no vanity metrics.
What Sets Us Apart
We optimize to booked appointments, not clicks
Most agencies hand you a pile of leads and a report full of impressions and clicks, then walk away. Because we also run the follow-up and setting behind your ads, we optimize against what actually matters — booked appointments and cost per appointment — not the vanity metrics that look good but don't fill your calendar.
- We track cost per booked appointment, not just cost per click
- Campaigns run in your own ad accounts — you keep all data and history
- Wellness-only focus means we already know your buyer and offers
Why Star Goop
We only work with wellness and aesthetic businesses, so we already know your buyer and what makes them book. That focus means proven frameworks instead of guesswork — and ads that connect to a follow-up system, not a dead end.
Common questions
Which platforms do you run ads on?
Meta (Facebook and Instagram) and Google Ads. Campaigns run inside your own ad accounts, so you keep full ownership of your data and history.
Do I need my own ad account?
Yes — we build and manage everything inside your own Meta and Google ad accounts so all the data, history, and assets stay yours, even if we ever part ways.
How fast will I see results?
It depends on your offer, market, and budget, so we don't promise a specific number. Many clients start seeing booked appointments within the first week or two of launch.
Ready to get started?
Book a free strategy call and we'll show you exactly how paid advertising management would work for your business.